ASO makes your search, in the app store, the most used and effective method of discovering and downloading new apps , it drives more traffic to your app’s page in the app store. With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization and that’s their biggest loophole , AOS is your secret weapon .
AOS requires an understanding of ASO app store Optimization keywords in order to target their customer base along with the keywords your customers often use to search similar apps to yours.

ASO importance in marketing strategy

Among 2 million apps available on the app stores, and getting your app visible in front of the right users amongst all the competition remains a big task if your app store page isn’t optimised well then it will fail to appear in many relevant searches. So a little time and effort spent each week on improving and updating your app store will enable you to reap the benefits in the long run.

Increased revenue
The ASO will benefit you in terms of an increased revenue from all the extra downloads you are receiving if you will invest money in your app through Ads on search engines, androids, social networking sites.


The revenue generated after monetizing your app makes it future more stable. Continuous effort and regular tweaks of your app store page you can keep the organic downloads coming in consistently over time.

Procedural steps for App store Optimization.

Keywords Optimization – ASO app store Optimization keywords requires a thorough understanding of keywords that the customers often use in searching similar apps to yours. You should know the basic keywords which the customers often use .
Another very important thing in ASO app store Optimization keywords to keep in mind is, good translation of your description that is sensitive to cultural norms and knows how to speak in the target language that is what makes a difference.

Conversion Rate Optimization
– Another important step after Aso app store Optimization keywords is, the practice includes the process of improving App Store & Google Play store architecture (icon, screenshots, videos, title, etc.) with the goal of increasing app store conversion rates.
ASO Measurement- the practice of measuring the impact and value of different ASO tactics on users.

App rating and review– It is very essential to know your customer satisfaction, how satisfied your users are with your app which can be easily measured using app reviews and ratings; an app with a positive rating has a high chance of installs.
The positive app reviews will increase the chances for your app to get displayed on the top and that will eventually result in greater app visibility and more number of downloads. Reviews are crucial in shaping user perception about an app, And how or why they find a particular app better than others .

Add Screenshots and Videos
– Attach Screenshots and videos with your app description . Visuals convey more about what actually you are trying to explain about the app allowing potential customers to visualize using your app before they make the download.

Your screenshots should clearly indicate your app’s most significant features, latest updates, and the pages on which your customers will spend most of their time.